Engaging Young People

Following an upsurge in Youth crime in our Capital, new measures were needed to bring anti crime education into the curriculum.

We were asked to develop ‘Calling the shots’ by the Mayor of London’s office. This was a multi media education resource package to engage young people within London between the ages of 11 – 18 in discussions about their attitude towards guns. We created the education brand image.

The innovative resource was commissioned by The Lord Mayor of London, Metropolitan Police, Department of Education and Skills Government Office for London, Trident and the Boyhood to Manhood foundation.

The package required the design and production of DVD & CD cases and inserts, brochures, wallets and leaflets and other educational material.